The Project: "Outsiders Included" is a Cultural Pioneer redefining the narrative around plant-based wellbeing. My goal was to build a digital sanctuary that honors global traditions while pioneering new cultural expressions, transforming the typical "dispensary" feel into a high-end sense of belonging
What I did: I acted as a creative partner to build a digital "sanctuary". I focused on sophisticated, grounding visuals that make both newcomers and connoisseurs feel at home.
High-End Product Scenes (AI-Powered)
I don't just "generate" a random image. I curate the entire scene, from the lighting and textures to the specific art direction, ensuring every element aligns with the brand’s high-end aesthetic. This allows us to have a $10k photoshoot look with a totally streamlined and efficient workflow.
For the Social Media Graphics
I designed these posts to make the brand feel like a true refuge. The goal was to create an "Inclusive Sanctuary". I focused on intentional, grounding language that makes everyone feel at home, whether they are a total newcomer or a connoisseur.
Video & Reels
In this space, video needs to feel like an experience, not an ad. I focused on high-retention Reels that act as a "creative catalyst" for the community.