A dark, editorial feed for a UK men’s 925 sterling silver jewellery brand, with every image and reel created with AI.
The Project: Heavy Lies needed a premium look that showed real solid silver quality and set the brand apart from the plated jewellery that fills men’s feeds.
What I did: I built a moody visual style with deep reds, blacks and close crops on hands, rings and chains, paired with short, confident copy like “Quiet. Heavy. Yours.”
AI Images and Videos.
Created with Higgsfield and Gemini. I art directed the lighting, styling and mood of each scene, giving the brand editorial-quality content without a photoshoot.
Created with Higgsfield and Gemini. I art directed the lighting, styling and mood of each scene, giving the brand editorial-quality content without a photoshoot.
Reels: